What To Do If Your Company Is Asked To Participate In A Reverse Auction

A reverse auction may land you a new client, but if you are the incumbent, it may be better to say no. Here’s why.

Where Does Your Company Fall on the Customer Experience Pyramid?

Want to negotiate a winning deal? Learn the four basic buyer types and leverage the Customer Experience Pyramid to give yourself the winning edge.

Don’t Waste Your Time: Five Red Flags to Watch for with Unsolicited RFPs

In the world of sales, it’s easy to get caught up in the possibilities of an unsolicited RFP. But, if you find yourself dealing with procurement, you might want to save your energy.

From Transaction to Trust: Overcoming Today’s Top 3 Sales Challenges

Holden Advisors has the privilege of working with some of the top global sales organizations which affords us visibility into challenges that leaders in those organizations face on a daily basis. We’re frequently asked about these common challenge…