The Importance of Building Trust: The Winter Car Blues
I don’t like arctic cold. I like it even less when I have to take care of unexpected car maintenance. What we would do ourselves in summer, we might look for someone else to handle in winter. Eleven-degree temps can color a person’s perception of …
A Holiday Carol to all CEOs and GMs from your sales team: ‘All I Want for Christmas are Some Negotiation Tools that Work for Me’.
What sales people want from you dear Santa – I mean dear CEO and dear GM for 2018!
Holden Advisors’ Greatest Hits of 2017
| Alison Yama | Negotiating with Backbone, Pricing with Confidence, Selling with Confidence, Uncovering your Value
‘Tis the season for car commercials and countdowns. I will spare you the sentimentality of the great American holiday car spots. Instead, I bring you a bit of fun to close out this holiday season. We’ve had a super year working o…
The Dangers of a Low Price
As I went to pick up my morning coffee this week, I saw a sign that made me chuckle. In the window of a Dollar Store was an advertisement for steak – a full steak for only a dollar! Would you buy steak for a buck? Would you go for all-you-can-eat …
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