A wealth of candid,
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(And this is just scratching the surface.)

The Last Mile Imperative

The ‘last mile’ is a colloquial phrase widely used in the telecommunications to refer to the portion of the network chain that physically reaches the end-user’s premises. This connectivity is critical; it is the link to their paying customers and …

Pricing Priorities: What is Really Worth Your Time?

Ask any salesperson what their most valuable asset is, and they will answer instantly—my time. Great sales people are really stingy about this scarce asset, always asking “Is this the best use of my time?” before they engage with a prospect, set u…

The Actions for Strategic Pricing

Lately, we’ve had a lot of conversations with businesses that are ramping up “strategic pricing”. They’ve adopted more systematic approaches to pricing and have taken responsibility for setting prices away from salespeople. This transitions price …

When is a Price War, Not a Price War?

When is a price war, not a price war?