A wealth of candid, practical insights

Volatility is the new normal state-of-play in B2B. To unpack the best pricing response to protracted economic volatility, we spoke to the man writing the book on it: Holden Advisors Vice President of Pricing Jeet Mukherjee. Jeet has over two decades worth of global experience in management consulting, strategy, analytics, marketing and pricing. He goes back a long way with host Barrett Thompson, from his time using Zilliant pricing solutions as a practitioner. In this episode, Jeet and Barrett emphasize the importance of making faster decisions and not being afraid to fail in the short term to capture long-term stability. Jeet also shares insights from interviews he conducted with pricing leaders and C-suite executives for his upcoming book.

This episode features Brian Doyle, the President of Holden Advisors. Past results include $1B in increased profits and a 200% market share increase in most profitable customer segments, routinely improving clients’ profits by 3-10% in the first year. If you feel like you’ve been beat up way too many times by the #Procurement buzzer, you’re going to want to reach out to Brian Doyle by visiting his LinkedIn at linkedin.com/in/brianadoyle/.

The Special Credibility Episodes of Thought Leader Life is designed to showcase your credibility. This 6-8 minute interview with Mitchell Levy covers your CPoP (Customer's Point of Pain), what you do to solve that, what gives you the credibility to help your clients solve their pain, and how you share your credibility with others.

How C-Suite Executives Perceive Value, Interview with Brian Doyle

Executive Support for Pricing Transitions, Interview with Adele McLean, Holden Advisors

Interview with Alison Yama, Holden Advisors

Listen to Reed Holden in a Podcast Series talk about his latest book

Listen to Reed Holden in a Podcast Series highlighting the 10 Rules in Pricing with Confidence