Is Your Product a Commodity? Is it really? Or, does your customer cry commodity to get you to decrease your price? Adele McLean talks about how you can get out from under the negotiation tactic “cry commodity” to avoid the commodity tr...
Author: Adele Mclean
I have been reflecting on Travis Umpleby’s article, 3 Qualities of a High-Performance Pricing Team, and I wanted to share some observations from my recent client work about teaming and its impact on project success or failure.
Its hard to believe its been 10 years since we released Pricing with Confidence: 10 Ways to Stop Leaving Money on the table. In that time, the book has become a global success, published in different languages, and read and followed by executives...
Celebrating 10 Years of Pricing with Confidence (video 5 of 11).
