Is elasticity the best tool in your arsenal? Not always
When deciding on the price to charge in the market, many companies look to price elasticity— how the volume sold changes with the price charged to work towards what they hope will be a profit maximizing price.
Metromile Takes Page from GE Pricing Playbook to Disrupt Auto Insurance Market
In Pricing with Confidence, Reed Holden described the profit power of choosing the right, and sometimes innovative, pricing model. A stellar example of innovative pricing is when GE disrupted the market for aircraft engines. They introduced …
3 Qualities of a High Performance Pricing Team
The CEO of a $9B technology firm reviewed various reports, each indicating that profitability was not improving despite taking several actions to increase revenues. The CEO met with senior leadership to urgently address this profit shortfall. Pric…
4 Lessons Tech Companies Can Learn from MoviePass
You probably heard about MoviePass by now. For those who haven’t, MoviePass is a subscription that allows you access to a large theater network for a low monthly fee. Not only does MoviePass create more customer visits in theaters, but…
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