The Important Role of Pricing Departments
Not every company has a pricing department. Here we explain why they are incredibly important players in the price, cost, revenue equation.
Big Customer Negotiating: Dancing with a Gorilla
Big or small, almost all B2B companies have to sell to large, powerful companies because they believe that the “big win” keeps the plant running or resources at capacity. Those negotiations are often tough and focus on price. “Tough” isn’t quite t…
Play Better Poker With Your Customers
When it comes to negotiation, very few sellers spend enough time planning. I encourage you to carve out time to get centered and think about some of the upcoming negotiations you have. There’s a lot to consider, but let’s start by thinking differe…
A Four-Step Pricing Strategy for Startups that Works Every Time
Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. It’s a tricky problem to get right. Price too high and you lose potential customers. Too low, and you lose money. To point you in the right direction…
Subscribe Below
Recent Articles
