The CEO of a $9B technology firm reviewed various reports, each indicating that profitability was not improving despite taking several actions to increase revenues. The CEO met with senior leadership to urgently address this profit shortfall. Pric…
You probably heard about MoviePass by now. For those who haven’t, MoviePass is a subscription that allows you access to a large theater network for a low monthly fee. Not only does MoviePass create more customer visits in theaters, but…
Its hard to believe its been 10 years since we released Pricing with Confidence: 10 Ways to Stop Leaving Money on the table. In that time, the book has become a global success, published in different languages, and read and followed by execu…
