Personas are a great tool for the right situation but are often over-used by marketing to communicate with customers and generate leads. Personas define how a person in a specific role—let’s say the General Manager of a Business or the VP of…
Has the Relationship Buyer truly vanished from the B2B marketplace? What happens when a Value Buyer chooses to go with a competitive offering? Watch the following video as Erin Cihak explains the different buyer types and how they present themselv…
Holden Advisors consulting projects generally focus on the core competency of understanding, communicating, and mutually sharing in created value. Value is the central pillar of all best practices we recommend and implement for our customers.
One of our top goals in any client engagement is uncovering revenue and profit growth opportunities. Recently, we worked with a global technology manufacturer to answer four key questions:
