A wealth of candid,
practical insights

(And this is just scratching the surface.)

A Curious Case of Christmas Tree Pricing

O Tannenbaum, O Tannenbaum how lovely are your branches. O Tannenbaum, O Tannenbaum how can you price stay stable.

Dynamic Pricing – Do Your Customers Own Your Pricing Strategy?

Dynamic pricing is a hot topic right now. With the advent of big data and IT quoting systems, many businesses are excited at the prospect of charging each customer at their willingness to pay for their product, rather than a flat or segmented pric…

How To: Stakeholder Assessment

Are you planning a price increase? Learn from Travis Umpleby via his video below on how to use one simple tool to conduct a stakeholder assessment and help your increase stick.

Holiday Giving Teaches Lessons on Price, Value and Sales

The holiday season is here. A time for decorations, family, vacations and charity. Over the past few weeks, I’ve observed several holiday giving anecdotes that were great reminders of pricing, value and sales tactics that can apply to any time of …